HudsonMcHugh
A brand refresh for one of the Inner West's leading agencies, sharpening their identity and putting their client approach front and centre.
Brand Strategy Branding Website Content
Five years after our original branding work with HudsonMcHugh, we returned to refresh a brand that clients already recognised. The task was a careful one, keep the equity built into their iconic colour while giving the identity fresh energy for the next stage of growth.
We built the refresh around a single strategic idea, "Expect Different." This became the thread running through the brand, a clear articulation of what actually sets HudsonMcHugh apart from every other agency in the Inner West, and the foundation for positioning them as the market's most forward thinking operator.
Video became a core part of the refreshed experience. Rather than static pages, the new website uses dynamic video content throughout, giving prospective clients a real sense of what working with HudsonMcHugh actually feels like before they ever pick up the phone.
We also introduced a distinctive home mark, a visual device built specifically for this brand, giving HudsonMcHugh a recognisable signature that shows up consistently across every touchpoint, digital and physical.
The refresh gave HudsonMcHugh a brand that feels genuinely new while staying true to the reputation they had already built. Video content and the new home mark work together to create an experience that is memorable, distinctive, and unmistakably theirs, exactly what a five year old brand needs to stay ahead of a competitive local market.
