Thinking out loud.

Ideas, insights and a fresh perspective on strategy, branding and digital. We share what we've learned, challenge conventional thinking and explore what makes great brands stand apart.

Branding vs brand management. What's the difference?
Brook Townsend
The smaller your business, the more distinctive your brand needs to be.
Brook Townsend
Your tagline isn't your brand positioning.
Brook Townsend
The strongest brands know what not to change.
Brook Townsend
Why websites fail.
Brook Townsend
Top of mind: Stop chasing the next sale. Start building the next customer.
Brook Townsend
14 principles of building a stronger brand.
Brook Townsend
The strongest brands know when to repeat themselves.
Brook Townsend
The best brand behaviours aren't invented. They're discovered.
Brook Townsend
Sometimes your customers understand your brand better than you do.
Brook Townsend
Does everyone in your business tell the same story?
Brook Townsend
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